For one night only, Lyft users were asked to take a chance, change their plans and see what a night with Absolut could hold. Those who accepted, were treated to a night of vodka, dancing, and an exclusive live performance from Cash Cash.
Absolut
Electrik
Absolut wanted to celebrate the end of the year by bringing people together with their Limited Edition Electrik bottle. We partnered with Lyft to turn awkward ride-sharing situations into awesome experiences for riders to make authentic new connections.
Type of project:
Social campaign