Krazy Glue
Man vs. Glue

Krazy Glue challenged The World’s Strongest Man (aka GoT’s The Mountain) to a strength competition. Hafthor accepted in an announcement video that integrated supers seamlessly with live action to avoid using captions while still conforming to social best practices. Then, Hafthor and Krazy Glue went head-to-head in an IRL event inspired by fan responses.

Type of project:
Social campaign, IRL event

Awards:
Bronze Anvil Influencer Marketing to Expand Awareness, PRWeek Global Awards Product Brand Development

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