Paid Social: Gave potential new listeners something to think about and showed off the breadth of shows available.
Organic Social: A small sampling of the hundreds of pieces of social content that gave viewers a taste of each show.
Luminary
Hear What’s Possible
With a unique subscription model and tons of original shows by the likes of Trevor Noah, Roxane Gay, and Rainn Wilson, we helped launch the premium podcast platform, Luminary. Our "Hear What's Possible" campaign challenged listeners to reimagine what podcasts could be, and helped turn Luminary into the Netflix of podcasting.
Type of project:
Digital, social, OOH
